Hey ho, let's go!
Guajiro is starring on an MTV Reality show called "Rally MTV"
The show will consist of a Rally Race from Sao Paolo, Brazil to Buenos Aires, Argentina.
There are five bands competing -
Zombie - Argentina
Motores - Brazil
Sonica - Venezuela
Tarzanes - Chile
and Guajiro - US
During the race the bands will face mental, musical, and physical challenges along the way -
The show is filming in the month of May - and will air in early July -it will be shown on MTV Tr3s in the USA - MTV Latin America and MTV Brazil - The series will consist of 8 episodes.
More information to come – Stay tuned.
Saludos – Guajiro
Material Subversivo – New album on I Scream Records – OUT NOW!
ON YOUR MARK, GET SET, GO!!!!!
GET READY AS MTV LATIN AMERICA, MTV BRAZIL AND CHEVROLET JOIN FORCES TO BRING YOU THE MOST EXCITING ROAD RALLY EVER!
RALLY MTV to air in July on MTV Latin America,
MTV Brazil and MTV TR3s in the US
Miami, Florida. May 3rd, 2007 – MTV Latin America, MTV Brazil and Chevrolet announced today that they have partnered to deliver RALLY MTV; an innovative, multi-market, action packed mini series. The eight episode adventure will follow five up-and-coming bands across Latin America (including Brazil) in their quest for stardom and the chance to win their own personalized Chevrolet automobile and a music video to air on MTV Latin America, MTV Brazil and MTV Tr3s in the US.
For approximately 21 days, MTV will combine the thrill of an international road rally with the excitement of discovering new musical talent as they pit five of the best up-and-coming bands in a race across Latin America. The competing bands will travel Latin America from the distant lands of Patagonia in Argentina to the beautiful beaches of Maresias in Brazil performing outrageous stunts in their pursuit to win RALLY MTV.
“This dynamic multi-platform deal, which includes product integration, original production and online elements tailored specifically with Chevrolet in mind, is just one of the variety of ways we offer our international advertisers a 360° experience,” said John Mafoutsis, Senior Vice President, Ad Sales for MTV Networks Latin America. “Chevrolet is the perfect partner for this production and we are delighted to have collaborated with them on RALLY MTV to create a viewer experience that capitalizes on the strength of the two brands."
Don Johnson, Regional Director of Sales and Marketing for General Motors Latin America, Africa and Middle East said, “Chevrolet has always embraced the association between cars and music, especially in Latin America. In fact, as a component of its evolving relationship and history with music, last year Chevrolet created the annual Chevy Latin Music Award. One day, we may bestow that honor to the winners of RALLY MTV”.
Teams hailing from such diverse locales as Argentina, Chile, Brazil, Venezuela, and the U.S. will convene at the starting point in Indiatuba just outside of Sao Paulo, Brazil. They will then travel through Brazil, hop to Chile for a taste of more rugged terrain, and then drive clear across Argentina for the finale in Buenos Aires. The first band to arrive at the concert stage in Buenos Aires will be announced the winner of Rally MTV and get to play in front of thousands of new fans and record label executives for a chance to score a record deal and launch their career.
“Rally MTV is a perfect collaboration between the MTV brand and Chevrolet,” commented Corinna Keller, Vice President International Marketing Partnerships and Brand Solutions for MTV Networks Latin America. “This partnership demonstrates the type of unique and creative opportunities we offer advertisers in the region and we’re confident that our viewers will be sucked into the excitement of this extreme battle of the bands.”
Teams were selected viawww.lazona.com, MTV Latin America’s social networking site for bands and music fans, which received more than 300 submissions for the contest. Bands chosen to compete in RALLY MTV include: Zombie from Argentina, Motores from Brazil, Los Tarzanes from Chile, Guajiro from the US and Sonica from Venezuela.
“Rally MTV is our biggest series ever in terms of scope and scale and we’re thrilled to be working with MTV Brazil and MTV Tr3s on an original series that will debut in Central and South America as well as the U.S. to 22 countries in three languages,” commented Josh Greenberg, Senior Vice President of Programming and Creative Strategy for MTV Latin America. “Rally MTV is also a great way for us to expose emerging Latino talent in Latin America and the U.S. to their future fans.”
RALLY MTV will pass through the following cities / markets in Latin America:
May 5th – Indaiatuba, Starting Line at Chevrolet CPCA Test Track
May 6th - Maresias
May 7th - Sao Paulo
May 10th - Santiago
May 11th & 12th - Cajon del Maipo
May 13 &14th - Mendoza
May 15th & 16th - Rosario
May 17th thru 20th - Buenos Aires, Finish Line
RALLY MTV is set to kick off production on May 5th at Chevrolet’s CPTCA test track in Indiatuba, Brazil. RALLY MTV will premiere on MTV Latin America, MTV Brazil and MTV Tr3s in July 2007.
MTV Networks Latin America, Inc., a unit of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates MTV Latin America, Nickelodeon Latin America, VH1 Latin America, Viacom Networks Brazil and the MTV Networks Digital Suite, a package of five digital services – MTV Jams, MTV Hits, VH1 Soul, VH1 Mega Hits and Nickelodeon’s GAS (Games and Sports for Kids). MTV Networks Latin America also connects with its audiences interactively through its websites: www.mtvla.com, www.mundonick.com and www.vh1la.com, as well as through its broadband and community sites: www.mtvrevolution.com and www.lazona.com.
MTV Brasil has been on the air since October 20, 1990. It is a broadcast UHF channel directed exclusively to young public: Target is AB 15 to 29 years. Its programming is music driven, either as musical information with programs such as “MTV+” and “Jornal da MTV”, or in programs that show clips with the audience participation via SMS messaging such as “Videoclash” and “MTV de Bolso”. Moreover, the channel has attractions that deal with behavior, such as “MTV Debat” and “Ponto Pê”, and also entertainment shows as “Mucho Macho”, ”Beija Sapo”, “Batalha de Modelos” and “Neura MTV”. The broadcaster promotes special programs as the project “MTV Especial: Estúdio Coca-Cola”, “RockGol Campeonato”, “Acústico MTV”, “MTV Ao Vivo”, “Video Music Brasil” and exclusive attractions for the beginning o the year with “Verão MTV”.
Chevrolet is a division of General Motors (GM), the world's largest automaker. GM has been the global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. More information on GM can be found at www.GM.com